Best 10 Tips for Better Search Engine Rankings
The factors that make a big impact on search engine rankings are usually seen as highly secret information vital in keeping the integrity of the Internet alive. None of the big search engines like Google and Bing want website owners to know their algorithms for ranking web pages in search - even less letting you in on their version of the top ten tips for better search engine ranking. When you do a search for something typical like “buy books” you will usually get thousands and thousands of websites that match the query, where only a fraction will actually be useful for what you are looking for. As a general rule, search engines only show ten results on the first page. Everyone who manages a website wants to have one of those 10 spots as users generally tend to find answers that satifies their need within that top list. That makes it very important to know the top ten tips for better search engine ranking.
Let’s review what most professionals consider to be the top ten tips for better search engine rankings.
1. Pick great Target Keywords - get into the heads of your audience. Let’s say your website is selling beauty products for girls. That means if someone searches for “makeup for girls” or “red lipsticks” you want your webshop to show up in those all-important first 10 results. If another web page on your site is targeted at skin creams, then that page should have it’s own keyword - could be “facial creams”.
2. Make sure to put your main search keyword in the title of your web page. It is absolutely vital to include your main keyword or words, so they show up in the title tag. Something like “Hot make-up for girls on sale” could work to get the attention of your target customers. A catchy title is also always a sure winner.
3. In the body of your web page make sure to inlcude your keywords and words wherever sensible, but don’t go overboard. Google and the other major search engines will penalize you for “keyword stuffing”.
4. When people or sites link to you, it’s important what words they use for the link. It’s called anchor text, which is the clickable part of the link. Try and contact any websites that are helping you with content and tell them what you would like the anchor text to be.
5. Inbound links - the recipe is pretty simple; get as many inbound links as humanly possible. You will need to go into sales mode and convince other websites to link to your great website.
6. Only get links from web pages that are relevant to your niche. It’s just doesn’t work for a website about sports news to do an inbound link to “Make-up for girls”.
7. The longer your site has been out there, the more hits you get, and the better the chance of it appearing in that top 10 list of results. Of course, you can’t magically make your site age. Patience is the only answer for website aging.
8. Relevant Content - a snappy title with a great target keyword isn’t worth anything if the page content is not relevant to the keyword. Make sure to make keywords a natural part of the content.
9. Create HTML hyperlinks on your home page that lead to other relevant sections deeper inside your website.
10. Probably should have put this on at no. 1 on the top ten tips for better search engine rankings. Spamming is not the way to go. Pilling your keyword into meta tags like there’s no tomorrow is pointless. Along with using hidden text - although tempting, it’s one of those things that the search engines can spot a mile away.